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Rosewood’s packaging designers are frequently tasked with improving the structure and design of packaging for a variety of purposes. This can include cost reduction, improved performance and enhanced visual appeal, or, indeed, a combination of these objectives.  

The process requires the collation of detailed information about the products that a pack will contain and their destination. We therefore place great emphasis upon establishing and maintaining close relationships with our customers to ensure that we have an in-depth understanding of their business and products.

A design construction may, typically, be based on the following factors:

• Size constraints that pertain to the outer pack.
• The strength and type of internal fitment required to ensure contents remain static.
• Distribution of the weight of products held inside the pack.
• The aesthetics and symmetrical layout of the inner and outer pack design.
• How a product will be transported, moved and stored.
• The climatic conditions that the pack may be subjected to.

Our images show some an example of an outer carton that neatly contains several different products inside. The design gives consideration to differing individual product sizes and shapes and the aesthetic layout of the inner fitments.

Award Winning Re-Design

Rosewood’s conventional corrugated bottle suspension pack is an example of a successful redesign project that also gained a prestigious Gold Starpack Industry Award.

Our bespoke corrugated design replaced a customer’s previous pre-moulded polystyrene direct mail pack. Rosewood combined the natural, cushioning properties of the corrugated material with simple, yet stunningly effective, design elements.

To produce Rosewood’s pack, 2 corrugated fitments are die-cut with circular cut-out shapes. The fitments are then creased to create concertinas. A bottle, which can be of varying diameters, is inserted into the circular space and placed inside an outer carton. The 2 fitments elongate to meet the edges of the outer carton and as they do so, the circles become ovals which grip and lock the product into a static position. No additional cushioning materials or sealants are required.

Not only is the bottle suspension pack a revolutionary concept, but it reduces packaging volume and costs significantly less than traditional polystyrene, paper pad or pulp-based bottle packaging.