Case Study 1

1. Customer Brief
A packaging design review was commissioned for component parts of a photocopier. The aim of the review was to:

• Redesign the package to help improve stock control.
• Make the packaging easier to assemble, thus reducing customer labour and associated costs.
• Reduce the unit cost of the packaging materials used.

2. Rosewood’s Solution
We changed the way in which the photocopier components were secured by redesigning the internal packaging. 3 pieces of internal dunnage were replaced by one die-cut piece and two other internal dunnage pieces were replaced by one die-cut part. The result was a superior protective package. In addition, component parts were printed with an identifying stock number. Our customer benefited from:

• An approximate annual saving of £40,000.
• Direct savings from a reduction of the shop-floor packaging time because the carton comprised of less parts than the original.
• Improved stock control due to a more compact storage area and a reduction in packaging constituents.
• Savings in freight costs owing to the lighter weight cardboard packaging.
• Printed packs for easy identification and to assist stock control.